Privacy Policy

This Privacy Policy explains how Pure Comforts collects, uses, stores, shares, and protects personal information when customers visit our website, place an order, contact customer support, interact with our services, or otherwise use our online store.

By accessing or using the Pure Comforts website, the customer agrees to the practices described in this Privacy Policy.

Information We Collect

Pure Comforts may collect personal information directly from customers, automatically through the website, and from trusted service providers.

The types of information we may collect include:

• Name

• Email address

• Phone number

• Billing address

• Shipping address

• Order details

• Payment-related information

• Customer support messages

• Delivery and tracking information

• Device information

• IP address

• Browser type

• Website activity

• Cookie data

• Fraud prevention and risk assessment information

Pure Comforts does not intentionally collect more personal information than is reasonably necessary to operate the store, process orders, provide support, prevent fraud, improve the customer experience, and comply with legal or payment-related obligations.

Payment Information

Pure Comforts does not directly store full credit card numbers or full payment card details on its own systems.

Payments are processed through third-party payment providers, banks, card networks, fraud prevention tools, and other payment-related service providers. These providers may collect and process payment information according to their own security standards and privacy practices.

Pure Comforts may receive limited payment-related information, such as transaction status, payment confirmation, billing details, fraud risk indicators, payment method type, and dispute-related information.

This information may be used to process purchases, prevent fraudulent transactions, verify orders, respond to chargebacks, comply with financial obligations, and protect Pure Comforts, customers, payment providers, and card networks.

How We Use Personal Information

Pure Comforts may use personal information for the following purposes:

• To process and fulfill orders

• To confirm purchases

• To deliver products

• To provide tracking and shipping updates

• To communicate with customers

• To respond to customer support requests

• To process returns, refunds, replacements, and cancellations

• To verify customer identity when necessary

• To prevent fraud, abuse, unauthorized transactions, and payment disputes

• To manage chargebacks and payment claims

• To improve our website, products, services, and customer experience

• To personalize website content and advertising

• To send service-related messages

• To send marketing communications when permitted

• To comply with legal, tax, accounting, regulatory, and payment processor obligations

• To enforce our policies, terms, and rights

Pure Comforts may also use information for any other purpose reasonably related to operating, protecting, improving, or securing the business.

Customer Communications

Pure Comforts may contact customers by email, SMS, phone, or other available communication methods regarding:

• Order confirmations

• Payment confirmations

• Shipping updates

• Delivery information

• Customer support requests

• Return and refund requests

• Account or order issues

• Fraud prevention or verification

• Policy updates

• Promotional offers, when permitted

Customers may opt out of promotional communications where an unsubscribe option is available. Transactional and service-related messages may still be sent when necessary to complete an order, provide support, or comply with business obligations.

Cookies and Tracking Technologies

Pure Comforts may use cookies, pixels, tags, analytics tools, advertising technologies, and similar tracking technologies.

These technologies may be used to:

• Keep the website functioning properly

• Remember customer preferences

• Improve website performance

• Analyze traffic and customer behavior

• Measure advertising performance

• Personalize content and offers

• Detect fraud or suspicious activity

• Improve the checkout experience

Customers may control or disable cookies through their browser settings. However, disabling cookies may affect website functionality, checkout performance, personalization, and certain features of the Pure Comforts website.

Analytics and Advertising

Pure Comforts may use analytics and advertising services to understand how customers interact with the website and to show relevant ads.

These services may collect information such as IP address, device details, browsing behavior, pages viewed, products viewed, cart activity, purchase activity, and interactions with advertisements.

Pure Comforts does not sell personal information for direct monetary payment. However, certain advertising, analytics, or tracking activities may be considered “sharing,” “targeted advertising,” or a “sale” under some state privacy laws.

Customers located in states that provide opt-out rights may request to opt out of certain advertising or data-sharing activities by using available cookie controls or by contacting Pure Comforts through the website contact page.

Information We Share

Pure Comforts may share personal information with trusted third parties when necessary to operate the business and provide services to customers.

These third parties may include:

• Payment processors

• Banks and card networks

• Fraud prevention providers

• Shipping carriers

• Fulfillment partners

• Customer support tools

• Email and SMS providers

• Website hosting providers

• Analytics providers

• Advertising platforms

• Tax, accounting, legal, and compliance service providers

• Technology and security service providers

Pure Comforts may also share information when required to comply with law, respond to legal requests, prevent fraud, protect rights, enforce policies, resolve disputes, or defend against claims.

Pure Comforts does not authorize service providers to use customer information for purposes unrelated to the services they provide to Pure Comforts, except where permitted or required by law.

Fraud Prevention, Security, and Chargebacks

Pure Comforts may collect, use, retain, and share information when necessary to detect, investigate, prevent, or respond to fraud, abuse, unauthorized activity, suspicious transactions, chargebacks, payment disputes, policy abuse, or violations of our terms.

This may include sharing order records, tracking information, delivery confirmation, payment information, customer communications, IP address, device information, checkout details, and policy acceptance records with payment providers, financial institutions, fraud prevention vendors, shipping carriers, legal advisors, or other relevant parties.

Pure Comforts reserves the right to use customer and order information as evidence in chargebacks, payment disputes, fraud claims, delivery disputes, refund abuse investigations, or legal proceedings.

Data Retention

Pure Comforts may retain personal information for as long as reasonably necessary to fulfill the purposes described in this Privacy Policy.

This may include retaining information for:

• Order fulfillment

• Customer support

• Returns and refunds

• Fraud prevention

• Chargeback defense

• Legal compliance

• Tax and accounting records

• Security monitoring

• Business operations

• Dispute resolution

• Policy enforcement

When personal information is no longer reasonably needed, Pure Comforts may delete, anonymize, archive, or securely retain it as permitted by applicable law.

Data Security

Pure Comforts uses reasonable administrative, technical, and organizational measures designed to protect personal information from unauthorized access, loss, misuse, alteration, or disclosure.

However, no website, payment system, transmission method, database, or online service can be guaranteed to be completely secure.

Customers are responsible for using secure devices, protecting their login credentials when applicable, and ensuring that their contact and shipping information is accurate.

Customer Privacy Rights

Depending on the customer’s location, applicable privacy laws may provide certain rights regarding personal information.

These rights may include:

• The right to request access to personal information

• The right to request correction of inaccurate personal information

• The right to request deletion of personal information

• The right to request a copy of personal information

• The right to opt out of certain targeted advertising

• The right to opt out of the sale or sharing of personal information where applicable

• The right to limit certain uses of sensitive personal information where applicable

• The right not to be discriminated against for exercising privacy rights

Pure Comforts may need to verify the customer’s identity before processing a privacy request.

Some requests may be denied or limited where permitted by law, including when information is needed to complete a transaction, process an order, provide customer support, prevent fraud, comply with legal obligations, defend against claims, resolve disputes, or maintain business records.

California Privacy Rights

California residents may have additional rights under applicable California privacy laws.

These rights may include the right to know what categories of personal information are collected, used, disclosed, sold, or shared; the right to request deletion; the right to request correction; the right to opt out of certain sale or sharing activities; and the right not to be discriminated against for exercising privacy rights.

Pure Comforts does not sell personal information for direct monetary payment. Some analytics, advertising, or tracking activities may be considered “sharing” or “sale” under California law.

California residents may submit privacy requests through the website contact page.

Authorized Agents

Where applicable law permits, a customer may use an authorized agent to submit a privacy request on their behalf.

Pure Comforts may require proof that the agent has authority to act on behalf of the customer. Pure Comforts may also require the customer to verify their identity directly before fulfilling the request.

Children’s Privacy

Pure Comforts does not knowingly collect personal information from children under the age of 13.

The Pure Comforts website and services are intended for use by adults or by individuals using the website with the involvement and consent of a parent or legal guardian.

If Pure Comforts becomes aware that personal information has been collected from a child under 13 without appropriate consent, Pure Comforts may delete that information.

Third-Party Links

The Pure Comforts website may contain links to third-party websites, services, payment providers, shipping carriers, advertising platforms, or other external resources.

Pure Comforts is not responsible for the privacy practices, content, policies, security, or actions of third-party websites or services.

Customers should review the privacy policies of any third-party websites or services they choose to use.

International Users

Pure Comforts primarily operates as a United States online store. Customers who access the website from outside the United States understand that their information may be processed, stored, or transferred in the United States or other countries where our service providers operate.

By using the Pure Comforts website, customers understand that privacy laws in these locations may differ from the laws in their country of residence.

Business Transfers

If Pure Comforts is involved in a merger, acquisition, restructuring, sale of assets, financing, transfer of ownership, bankruptcy, or similar business transaction, customer information may be transferred, disclosed, or reviewed as part of that transaction.

Any such transfer will be handled in accordance with applicable law.

Policy Updates

Pure Comforts may update, revise, or modify this Privacy Policy at any time.

Any updates will be posted on the Pure Comforts website. Continued use of the website after changes are posted means the customer accepts the updated Privacy Policy.

Customers are encouraged to review this Privacy Policy periodically.

Contact

Customers with questions about this Privacy Policy or privacy-related requests may contact Pure Comforts through the contact page available on the website.

Pure Comforts may require identity verification before responding to certain privacy requests.